Boses Podcast | Branding
Boses Podcast is a university project led by a centralized student body of Southern Luzon State University. The podcast helps create and open discourse [while college students are being captive in their own home due to pandemic] regarding current events and voice out students' concerns, views, and opinions hence the podcast Filipino name, Boses in English, voice.
The brand profile is focused on Filipino identity and youthful energy. The Filipino identity was used as a design reference as it presents the culture and the sense of "close to home" conversation. In addition, the colors of the Philippine flag were the key points for the project, followed by the symbols (sun and stars) present in the flag.
The brand profile is focused on Filipino identity and youthful energy. The Filipino identity was used as a design reference as it presents the culture and the sense of "close to home" conversation. In addition, the colors of the Philippine flag were the key points for the project, followed by the symbols (sun and stars) present in the flag.
Colors and Typography
The colors are the main element for the project, the colors mentioned above were inspired by the Philippine flag. For the title, the Berkshire Swash was selected. For auxiliary texts, Lancaster Castle was selected.
Logo and Visual Identity
The logo was developed by utilizing the selected typography and colors. The visual identity revolves around the playful use of the sun and stars symbols, color scheme, and use of textures that gives off an old paper effect. In addition, the visual identity was inspired by Filipino Sorbetes (ice cream) Cart and Filipino jeepney signages.
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Add some pink in those, a little bit of accla (gay) energy there, and some chaotic conversation while having a drinking session.
Bosesh is a Boses Podcast Segment. "Bosesh" came from the play of words between 'boses' and 'session.' "Session," with a context of college student's chill drinking session to have fun and hangout after a class, an exam, and other things to celebrate to. In addition, the "sesh" in the boses refers to a colloquial term in the Philippines for 'sis' or 'sister'.
This segment is less serious than the main podcast, boses... a more fun and chill conversation about the mischiefs and escapades of life, youth, and college life.
Special Mention to Jamelah for the Bosesh segment poster. And to Kitz, Grammy, and Darryl for being part of the Bosesh Team. Thank you so much guys!!!
